August 2025
In recent months, the holiday park industry has found itself under scrutiny, with headlines highlighting concerns around transparency, aggressive sales tactics, and a growing focus on profits over people – particularly among some of the sector’s larger operators. It’s frustrating, and frankly disheartening, to hear these stories, as they risk tarnishing the reputation of businesses that are genuinely committed to doing things the right way.
Understandably, for many, these issues have cast a shadow over what should be a joyful, enriching, and meaningful experience: owning a holiday home and creating lasting memories with loved ones.
At Williams Leisure, we’ve always believed there’s a better way – one built on people, purpose, and passion.
Since opening our doors in 1999, Williams Leisure has grown from a small, family-led vision into a trusted name in holiday home ownership with five stunning sites across the UK. This wasn’t achieved through rapid expansion or corporate ambition, but through a steady commitment to care, community, and integrity.
As a proudly family-run business, people have always been at the heart of everything we do. And that’s not just a tagline, but the foundation of our approach. Our customers often tell us that from the moment they arrive, they feel like part of our extended family, and for us, that’s the highest compliment we can receive.
Over the years, it has resulted in us welcoming multiple generations of the same families to our parks, watching children grow up, celebrating milestones, and making memories – season after season. That sense of continuity is something we’re deeply proud of and is a precious reminder that when you lead with people, what you build truly lasts.
We understand that choosing a holiday home – whether for a weekend visit or longer-term investment – is much more than just a purchase. It’s about finding a place where you can truly unwind, reconnect, and feel at home.
That’s why we invest our time and dedication into creating a warm and welcoming atmosphere at each of our hand-selected parks. Set in peaceful rural locations, each site has been carefully chosen for its natural beauty, sense of tranquillity, and potential to nurture close-knit communities that last for generations.
Unlike larger commercial operations, we’re not driven by targets or short-term gains. Instead, we’re committed to building strong, long-lasting relationships built on trust, honesty, and transparent communication.
Our friendly and experienced team – many of whom have been with us for years – take pride in delivering a genuinely personal service. You’ll find no high-pressure sales techniques here. Just good conversations, straight answers, and a genuine desire to help you find your perfect home from home.
And our Park Managers are hugely passionate about what they do. In both overseeing the parks and general maintenance, as well as becoming a familiar and friendly face. They share local knowledge, get to know your family, and help create those special moments that turn time away into lifelong memories.
As the industry increasingly calls for reform, Williams Leisure quietly continues to do what we’ve always done: put people first.
We wholly believe in doing things properly, with quality, care, and deep respect for the communities we help to build. Because when values lead the way, everything else naturally falls into place.
Looking to reconnect with nature, spend quality time with loved ones, or unwind in peaceful surroundings? We have the perfect escape for you.
Check out our range of holiday parks or get in touch with our team to learn more.
If you’re interested in purchasing a holiday home from us, booking to stay in our touring or camping areas or anything else, download our brochure for full details.
